Media Studies: Core Concepts
Mass media, communication theories, media effects, and digital media literacy.
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What are the primary components of the Shannon-Weaver Model of communication?
The components are the sender, encoder, channel, noise, decoder, and receiver.
What are the five questions that comprise Lasswell's model of communication?
Who says what, in which channel, to whom, with what effect?
What is the core premise of McCombs and Shaw's Agenda-Setting Theory?
The media doesn't tell people what to think, but what to think about by making specific issues salient.
How does Framing Theory differ from Agenda-Setting Theory?
Framing involves how an issue is presented and interpreted, influencing how audiences process the information.
What does Uses and Gratifications Theory suggest about the audience's role?
Audiences are active participants who use media to satisfy specific social and psychological needs.
In Cultivation Theory, what is the 'Mean World Syndrome'?
A phenomenon where heavy television viewers perceive the world as more dangerous than it actually is.
What is 'horizontal integration' in the context of media ownership?
When a company acquires similar companies in the same industry to increase market share and reduce competition.
Define 'vertical integration' within a media conglomerate.
When a company owns multiple stages of production and distribution, such as a film studio owning a streaming service.
What is 'symbolic annihilation' in media representation?
The absence, underrepresentation, or trivialization of certain groups in media, suggesting they do not exist or matter.
What is a media stereotype?
A simplified, generalized, and often biased representation of a group of people used in media content.
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